利用者:Bitcoinwallet86

出典: くみこみックス

Internet Banking: Relevance in a Changing World

Surprising, but true - Internet-based activity isn't the preserve from the young "digital native" generation alone. A 2008 survey says that Generation X (those born between 1965 and 1976) uses Internet banking significantly more than every other demographic segment, with two thirds of Internet users in this age group banking online. Gen X users have also professed their preference for applications for example Facebook, to share, connect and become part of your larger community. This is a few irony in this, since online banking, as we know it today, offers minimal interactivity. Unlike in a branch, where the comfort of two way interaction facilitates the consummation of an variety of transactions, the one of many ways street of e-banking only has managed to enable the harder routine tasks, such as balance enquiry or funds transfer. It's not hard that will put two and a couple together. A clear opportunity exists for banks that can transform today's passive Internet banking offering into the one that provides an even more widespread and interactive customer experience. It is therefore imperative that banks transform their online offering, such who's matches the modern expectations of customers. Moreover, Internet banking must journey to popular online customer hangouts, as opposed to watch for customers to arrived at it. There are clear indications that the shift towards a "next generation" online banking environment has already been emerge motion. It is only a few time before these trends end up being the norm. Leveraging of Social Networks Forward thinking banks are leveraging existing social networks on external sites to grow their visibility among interested groups. They are also deploying social software technology on their own sites to engage exactly the same communities in two way discussions. Thus, their Internet banking has assumed a far more pervasive persona - customers are engaging using the bank, along with its services and products even though they're not actually transacting online. Heightened visibility apart, banks can gain tremendous customer insight from such unstructured, informal interactions. For example, a discussion about the uncertain financial future among a group of 18 to 25 year olds could possibly be a signal to banks to offer long-term investment products to some segment that has been previously not considered a target. Going one step further, an optimistic buzz around a newly launched service can cause valuable word-of-mouth advertising for your business. Collaborating through Web 2.0 The collaborative part of Web 2.0 applications has enabled banks to draw in customers inside their fold over ever before. Traditional methods like focus group discussions or market research suffer through the disadvantages of high cost, limited scope and possible ways to introduce bias. Feedback forms merely be the post-mortem. In contrast, Web 2.0 has the opportunity to carry a massive audience along right from the start, and continue to accomplish so perpetually. Thus, an interested community of prospects and customers engage in co-creating products which may fulfil their expectations. The pervasiveness of Web 2.0 enables delivery of e-banking across multiple online locations and web-based gadgets including Yahoo!Widgets, Windows Live or the iPhone. This means next generation online banking customers will love heightened access and convenience A Ny based firm of analysts found that 15% of the 70 banks tracked by them had adopted Web 2.0, several of which having done so inside last 12 months. Standard Chartered Bank employees connect making usage of their colleagues through Facebook and use the working platform to share knowledge, clarify questions and take part in discussions on ongoing company activities. Bank of America, Wachovia Bank and Commonwealth Credit Union have built a presence within interactive media to generate awareness and up a dialogue with interested communities. They have employed a selection of methods, which range from creating YouTube communities to launching campaigns on Current TV, a channel by which viewers determine content. Personalisation of Online Banking Vanilla e-banking divides customers into very large, heterogeneous groups - typically, corporate, retail or SME, with one type of Internet banking page for each. That's in sharp contradiction to how banking organisations want to view their clientele. Banks are moving towards customer-specificity, almost viewing each client as a "segment of one", across other channels, and internet based banking is placed to adhere to suit. For instance, a particular home page for home loan customers and the other for private banking clients could well be referred to as a possibility in future. Interestingly, National Bank of Kuwait had the foresight to accomplish this many years ago - they enabled customers to determine which products they might view and access, and were rewarded using a dramatic rise in online transactions. Money Monitor from Yes Bank allows customers to decide on their landing page - for example, they can set "all transactions", "net worth" or "portfolio" for their default view. Other features are the ability to categorise transactions as per customers' convenience and also the printing of custom reports. Empowerment Online Beyond doubt, Internet banking has established a far more informed, empowered class of customers. This is placed to climb for the next level once company is able to proactively participate in many more transaction-related processes. The Net has recently caused it to be easy for customers to compare product loan offerings, simulate financial scenarios and design custom retirement portfolios. Going forward, they would be capable to consummate related transactions - which means, after comparing interest rates, they could originate that loan online, and once secured, they can begin to repay it on the internet as well. Portalisation The emergence of Web 2.0 technology coupled with banks' desire to personalise their e-banking to the highest degree is likely to lead to "portalisation" of Internet banking. The idea of banking customers being in a position to create their very own spaces online, filled effortlessly which is strongly related them, is not too far-fetched. Customers can personalise their Internet banking page to reflect the positions of multiple accounts across different banks; they are able to include their bank card information, subscribe for their favourite financial news, consolidate their physical assets position, share their experiences which has a group and do more - all from "place". Money Monitor enables customers to add multiple "accounts" (from a choice of 9,000) with their page. Accounts might be savings or loan accounts with major Indian banks, or people that have utilities providers, bank card companies, brokerage firms and even frequent flyer programs. Users can customise their pages as described earlier. As banks seek to produce their Internet banking vision for that future, in parallel, they'll also need to address the main element issues of security and "due defence". While it really is every marketer's dream to own customers work as ambassadors, adequate precaution has to be taken to stop the proliferation of malicious or spurious publicity. Therefore, before an individual is permitted to participate in the networking forum, they will need to have built up a favorable track record using the bank. The individual should be a recognized customer of the bank, having used the very least amount of products on the reasonable length of time. Qualitative information concerning the person's interaction while using bank's support staff (for example frequency and form of calls made for their call centre, outcome of such interaction and thus on) could possibly be invaluable in profiling the "right" form of customer who can be recruited as a possible advocate. Collaborative Web 2.0 applications may necessitate opening up banks' websites to outside technology and data exchange with alternative party sites, raising the spectre of knowledge and infrastructure security. A robust mechanism of checks and balances has to be built to ensure the 3rd party sites are secure, appropriately certified and pose no threat for the home banks' sites. Likewise, before a third party widget is allowed being brought on to your site, it will have to have passed through stringent security control. Due diligence has to be exercised before permitting users to place a web link to another site to guard against the possibility of inadvertent download of malicious software, which could, within the worst case, even result in phishing originating through the banks' sites. It is equally important for any bank to guard its customers against invasion of privacy, data theft or misuse. The idea of portalisation envisages deploying technology to bring information off their banks' or financial service providers' websites into the home bank's site. The home bank must ensure the reason is customers' personal or transaction related information, which could be shared while using other providers, just isn't prone to leakage or outright misuse. Banks will do well to partner by having an Internet banking solution provider which has not merely the expertise to translate their vision in to a cutting edge e-banking experience for your user, but also the foresight to define boundaries for safety. With security concerns adequately addressed, next generation Internet banking is brimming with exciting possibilities. Banks that seize the means may discover that Internet banking can be a means of differentiating themselves from competitors, rather than merely a cost cutting tool. Clearly, providing a more powerful and interactive e-banking experience, is the best way forward. Read more about buy bitcoins