The Blue Cross Story

出典: くみこみックス

The Blue Cross and Blue Shield Association is the biggest private wellness insurance technique in the United States (such as Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively supplied health care coverage to over 88 million folks in 2003.

For its beginnings we need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon soon after taking the job, he developed a health program that guaranteed teachers 21 days of hospital care for 50 cents amonth. The program soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, about the exact same time that Kimball was generating his program, the Blue Shield idea was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness had been www nationalautoguardian com common among these workers who were in really hazardous and dangerous jobs.

Their employers saw the want to offer medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical requirements of the workers. These programs would later become what is known as the Blue Shield Plans.

As for the cross symbol, it was first utilized in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Organization secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk utilized the symbol to identify his company's health plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans around the country met particular standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was power train warranty founded. The two organizations remained affiliated until 1972.

The shield symbol was produced in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield program was founded in California that identical year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans called the warranty auto Linked Medical Care Strategy, which was later renamed the National Association of Blue Shield Plans.

Over the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became 1 of the most familiar symbols in America.

To show you how huge it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed health care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.