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If you are an emerging firm with the next fantastic product, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an simple task. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation market with a exclusive tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it might be too soon to approach large venture capital firms, but time to move beyond networking with loved ones and friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the actual investment chance," mentioned Torigian. So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.

Most angel investors favor firms that are most likely to show positive money flow inside their very first 18 months, so having these sorts of statistics about your market can be an incentive.

• Match the organization program objectives to the angel's danger tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented resolution that organization officials say will "impact the landscape of the wellness care industry." idea angels