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If you're an emerging business with the subsequent great product, occasionally you require an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Finding an angel investor, nonetheless, is not an easy task. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the appropriate investors. This development-stage firm is tapping the smoking cessation market with a exclusive tobacco-free, nicotine-free smoke named Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to strategy big venture capital firms, however time to move beyond networking with loved ones and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see via to the actual investment chance," stated Torigian. So how do firms like Safer Smokes attract their angel?

• Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.

Most angel investors favor organizations that are most likely to show positive money flow within their first 18 months, so having these sorts of statistics about your market can be an incentive.

• Match the business program objectives to the angel's threat tolerance. Investors want to know the item or service will be special and well-cultivated. Safer Smokes has a patented answer that firm officials say will "impact the landscape of the wellness care business." setting up a business