MusgroveCapuano787

出典: くみこみックス

Social Bookmarking is the practice of posting links to articles and webpages to various "link aggregator" or social bookmark sites, for example Digg, Stumbleupon and so on. Bookmarking sites rise and fall in popularity rapidly, but they generally have several common features:

1. Users can submit links which other users can browse, providing a sensible way to expose your content.

2. Links go into large pages of lists, that are normally very easy to navigate, and are also usually divided up right into a "main page" of the best links of the day, and various sub-sections which help you to definitely get exposure in more relevant circles.

3. Links usually can be "voted on" to determine which links acquire more airtime on the front page of numerous sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so a person who submits very popular links will have a vote that carries excess fat.

5. Most social bookmarking site users are fairly jaded with regards to the internet, and will ignore stuff that aren't interesting, funny, or very entertaining. This is not a place for your boring press announcements.

6. Most bookmarking sites normally have some kind of "social" element to them, allowing users to produce profiles, have a friends list of other users, etc., with the aspiration of getting users to share content between themselves.

Those are the basics, so let's have a look at how best to approach social bookmarking. I'm going to use Reddit and Digg as my main examples, however that Reddit itself takes a great deal of familiarity with its culture prior to being able to submit links that anybody even selects.

Choose your niche

Social Bookmarking - Submitting an article on growing bonsais to the front page of Reddit won't do you any good - you'll get 30 visitors maybe, none who will buy your products. But submitting it to /r/bonsai, though it only has around 1,100 readers, will probably garner you more attention from interested people.

Ironically, submitting to /r/trees could have much less of an effect, because /r/trees is committed to marijuana culture. The lesson here's: know your subreddits.

Write a catchy title, and use a photo

Social Bookmarking - Standard newspaper/advert headline formats do not work too well on the net, because everyone has become safe from them. Instead you should think of a clever title that interests people enough to find out more about what you're writing, or at least promise pictures of cats.

Most bookmarking sites include a thumbnail from the page you're linking to, a treadmill you provide. Take the trouble to do this - it generates much higher click throughs.

Keep at it, and make your links easy to share

Social Bookmarking is all about persistence, so if nobody selects your first link, make another article, think of a more clever title and try again. Put a social bookmarking widget on your blog or website, and encourage people to talk about your articles. If you've submitted them already, and they have accounts, it only takes a second to click an "upvote" or "like" button.

If nothing else, having links to all or any of your articles on six Social Bookmarking sites is great for SEO.