ShenkHigh392

出典: くみこみックス

If you're an emerging company with the subsequent great item, at times you require an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nonetheless, is not an effortless task. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the right investors. This development-stage business is tapping the smoking cessation market with a exclusive tobacco-free, nicotine-totally free smoke known as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it might be also soon to approach significant venture capital firms, but time to move beyond networking with family members and close friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see via to the genuine investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel?

• Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer organizations that are most likely to show positive money flow within their very first 18 months, so having these types of statistics about your industry can be an incentive.

• Match the organization plan objectives to the angel's risk tolerance. Investors want to know the item or service will be special and nicely-cultivated. Safer Smokes has a patented answer that organization officials say will "influence the landscape of the health care business." company formation