RhondaStephenson505

出典: くみこみックス

If you're an emerging company with the subsequent excellent product, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial firms at an early stage - shelled out much more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nevertheless, is not an effortless activity. Safer Smokes Inc. is one company that understands the challenge of attracting the appropriate investors. This improvement-stage company is tapping the smoking cessation market place with a unique tobacco-totally free, nicotine-free smoke named Bravo, which has the look of a conventional cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be also soon to strategy significant venture capital firms, however time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by means of to the real investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel?

• Have a clear-cut target industry for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.

Most angel investors favor businesses that are most likely to show positive money flow within their first 18 months, so getting these kinds of statistics about your market place can be an incentive.

• Match the company plan objectives to the angel's risk tolerance. Investors want to know the product or service will be exclusive and properly-cultivated. Safer Smokes has a patented remedy that firm officials say will "affect the landscape of the wellness care business." idea angels com