The Blue Cross Story

出典: くみこみックス

The Blue Cross and Blue Shield Association is the largest private wellness insurance technique in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided wellness care coverage to more than 88 million folks in 2003.

For its beginnings we want to go back to 1929 to a man hawaii-tropical-flowers.com namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon after taking the job, he created a health strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then comparable plans began to crop up nation-wide.

Meanwhile, around the same time that Kimball was producing his strategy, the Blue foreign language translation Shield idea was becoming common in the lumber and mining camps of the Pacific Northwest. Serious injuries and chronic illness were prevalent amongst these workers who had been in quite hazardous and harmful jobs.

Their employers saw the need to supply medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical requirements of the workers. These programs would later grow to be what is identified as the Blue Shield Plans.

As for the cross symbol, it was 1st employed in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans around the country met particular standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield plan was founded in California that very same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans named the Related Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield starting a lawn business Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one particular of the most familiar symbols in America.

To show you how huge it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.