The Blue Cross Story

出典: くみこみックス

The Blue Cross and marriage counseling huntsville Blue Shield Association is the biggest private well being insurance program in the United States (which includes Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided well being care coverage to over 88 million people in 2003.

For its beginnings we want to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon following taking the job, he created a well being strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then comparable plans began to crop up nation-wide.

Meanwhile, around the same time that Kimball was generating his program, the Blue Shield concept was becoming common in the lumber and mining camps of the Pacific Northwest. Serious injuries and chronic illness had been frequent amongst these workers who had been in quite hazardous and hazardous jobs.

Their employers saw the plg-pllc.com need to have to supply medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical demands of the workers. These programs would later turn into what is recognized as the Blue Shield Plans.

As for the cross symbol, it was first used in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to create a poster that retirement communities independent living included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans about the country met certain standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.

The shield symbol was designed in Buffalo, New York by Carl Metzger in 1939 and the initial official Blue Shield program was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service strategy.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans referred to as the Related Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

Over the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became 1 of the most familiar symbols in America.

To show you how big it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.