The Blue Cross Story
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- | The Blue Cross and Blue Shield Association is the largest private | + | The Blue Cross and Blue Shield Association is the largest private health insurance technique in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to more than 88 million folks in 2003.<br><br>For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College [http://www.geniusnetwork.com/maryellen-tribby.php mary ellen tribby] of Medicine, School of Nursing, College of Dentistry, and the university hospital.<br><br>Soon right after taking the job, he created a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then comparable plans began to crop up nation-wide.<br><br>Meanwhile, about the same time that Kimball was making his strategy, the Blue Shield notion was becoming well-known in the lumber and mining camps of the Pacific Northwest. Critical injuries and chronic illness were prevalent amongst these workers who had been in really hazardous and unsafe jobs.<br><br>Their employers saw the need to have to offer medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical wants of the workers. These programs would later grow to be what is recognized as the Blue Shield Plans.<br><br>As for the cross symbol, it was 1st used in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.<br><br>Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to generate a poster that included a blue Greek cross. Van Steenwyk employed the symbol to identify his company's well being plans and then Blue Cross began to use it in other parts of the country.<br><br>In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans around the country met [http://www.languagealliance.com/ foreign language translation] certain standards.<br><br>The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.<br><br>The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the first official Blue Shield plan was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.<br><br>It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans referred to as the Connected Medical Care Program, which was later renamed the National Association of Blue Shield Plans.<br><br>Over the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of [http://www.willowbrook.org/ christian marriage counseling huntsville] Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.<br><br>To show you how big it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed wellness care in the United States is intimately linked to the designs of Blue Cross-Blue Shield. |
2012年7月24日 (火) 23:38の版
The Blue Cross and Blue Shield Association is the largest private health insurance technique in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to more than 88 million folks in 2003.
For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College mary ellen tribby of Medicine, School of Nursing, College of Dentistry, and the university hospital.
Soon right after taking the job, he created a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then comparable plans began to crop up nation-wide.
Meanwhile, about the same time that Kimball was making his strategy, the Blue Shield notion was becoming well-known in the lumber and mining camps of the Pacific Northwest. Critical injuries and chronic illness were prevalent amongst these workers who had been in really hazardous and unsafe jobs.
Their employers saw the need to have to offer medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical wants of the workers. These programs would later grow to be what is recognized as the Blue Shield Plans.
As for the cross symbol, it was 1st used in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.
Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to generate a poster that included a blue Greek cross. Van Steenwyk employed the symbol to identify his company's well being plans and then Blue Cross began to use it in other parts of the country.
In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans around the country met foreign language translation certain standards.
The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.
The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the first official Blue Shield plan was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.
It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans referred to as the Connected Medical Care Program, which was later renamed the National Association of Blue Shield Plans.
Over the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of christian marriage counseling huntsville Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.
To show you how big it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed wellness care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.