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Cartier: The posh Watch of preference

Home of Cartier is the iconic leader in the production, manufacture and purchasers of some of the most lavish and valuable timepieces in the civilized world. Why they have held this position for more than 160 years arrives in part to an uncompromising standard of quality set in place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't long before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier like a top notch establishment for that monied elite. But, it wasn't until Cartier's grandsons, Pierre, Louis and Jacques took within the company it was a celebrity on its own, and the name began to bask in international fame.

Alfred Cartier is credited with making the very first men's wrist watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred concerning the cumbersome impracticality of utilizing a pocket watch while flying. In reaction to this, Alfred designed a flat wrist watch with a square bezel. This watch was perfectly received not just by Santos-Dumont, but was named 'The Santos', and continued being the timepiece of choice for many of Cartier's illustrious clientele.

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When Cartier signed a contract with Edmund Jaeger to exclusively give you the movements because of its watches (1907), with branches in Ny, St. Petersburg, and London they were rapidly becoming one of the most successful brands in the world. In the early 1920's, Cartier formed some pot venture with Jaeger and also the European Watch and Clock Company was born. Early models such as the Tank, the Tortue, and the Baignoire are still in production even today. This is exactly what I am talking about after i make reference to Cartier watches as 'timeless'.

Today the Cartier corporation is really a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished history of being the jeweler preferred by Royalty, dignitaries, and celebrities hasn't waned. Actually, the Prince of Wales is known to have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved by the brand, Cartier has over 200 stores in more than 125 countries with signature 'boutiques' in New York, Paris, Tokyo and London.

Throughout the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed a variety of classic collections for its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you're looking for an extraordinary bit of 'wrist candy', you can rest assured that Cartier has something in a single of its many collections to suit your fancy.