Google frowns on reciprocal linking

出典: くみこみックス

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2012年6月9日 (土) 00:56の版

This is a topic that everybody seems to be arguing about at the moment. Everyone attempting to second-guess Google's actions - which they will Never ever do - and asking yourself whether or not reciprocal linking is dead, dying or if it is a thing worth carrying on.

'Nuff of the speculation. Here's the proof.

Google do not like reciprocal link directories and they can sniff 1 out a mile off. There was (notice the use of the past tense here) a link directory on my internet site till recently, but I have now removed it, because it had grow to be blog network as beneficial as a chocolate teapot.

While the major front page of the web site has retained it is Google PageRank of PR5, in 1 of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR .

Meanwhile, I had contextual backlinks not altered my linking structure that pointed to it. I had not altered my policies either: I did not link TO any PR0 web sites, kept the number of links per page down to a minimum and there had been even text descriptions for each and every entry listed.

Google could tell what it was and acted as they saw fit.

There is no point wondering or whining about it. They can and they are undertaking so in order to provide better outcomes to searchers. You can like it or lump it, but if you want them to give you decent listings, ranks or send you any targeted traffic, their rules count.

My advice: forget *artificial* reciprocal linking completely. The time taken to maintain the directory, approve/disaprove submissions (largely the latter, since the only folks nevertheless asking for links are crappy PR0 internet sites and spammers) can be significantly greater spent.

When you want to exchange links with other websites, make certain you do so in a natural way, by which I mean write about the other site in some way and spot all-natural links within the body text.

And take into account just giving to get. By which I mean, link out to beneficial things for the edification or entertainment of your visitors giving no consideration to the instant usefulness of that link to you.

What goes around will come about. Once you are observed as useful, other individuals will link to you. You do then get your link building seo links "reciprocated", but it may not be from the identical men and women to whom you linked.

That is the all-natural way of linking that Google wants to see.

Do not, under any circumstances, maintain anything (other than internal navigation) that could appear like merely a list of links / link farm, because Google will locate it, won't like it and will penalize it.

Reciprocal linking, in the form of lists or directories merely designed for that quite purpose can't do anything to aid you with Google (very the opposite, in truth) and consequently, est mortuus. [RIP]