The Blue Cross Story

出典: くみこみックス

2012年5月5日 (土) 08:46の版

The Blue Cross and Blue Shield Association is the biggest private sacramentoseoservices.com well being insurance method in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided wellness care coverage to over 88 million folks in 2003.

For its beginnings we want to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon soon after taking the job, he developed a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, around the very same time that Kimball was making his plan, the Blue Shield notion was becoming well-liked in the lumber sacramento seo and mining camps of the Pacific Northwest. Severe injuries and chronic illness had been frequent among these workers who were in very hazardous and hazardous jobs.

Their employers saw the need to offer medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical requirements of the workers. These programs would later turn out to be what is recognized as the Blue Shield Plans.

As for the cross symbol, it was 1st utilized in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to generate a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans about the country met certain standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the first official Blue Shield program was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept seattle personal injury lawyer on growing. In 1948 the symbol was informally adopted by nine plans named the Associated Medical Care Program, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how big it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed wellness care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.