The Blue Cross Story

出典: くみこみックス

2012年7月16日 (月) 18:28の版

The Blue Cross and Blue Shield Association is the biggest private wellness insurance system in the United States (including Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively supplied wellness care coverage to over 88 million folks in 2003.

For its beginnings we need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon soon after taking the job, he developed a wellness program that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, around the identical time that Kimball was creating his plan, the Blue Shield notion was becoming common in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness were prevalent amongst these workers who were in really hazardous and hazardous jobs.

Their employers saw the require to supply medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical demands of the workers. These programs would later turn into what is identified as the Blue Shield Plans.

As for the cross symbol, it was 1st employed in a 1934 advertisement for the Hospital Service Association, which later became identified as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's wellness plans and then Blue warranty for auto Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans about the country met particular standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained cellular nutrition affiliated until 1972.

The shield symbol was produced in Buffalo, New York by Carl Metzger in 1939 and the first official Blue Shield program was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service strategy.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans known as the Related Medical Care Program, which was later renamed the National Association of Blue glen ellyn family dental Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how huge it has grow to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in income. The evolution of managed wellness care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.