The Blue Cross Story

出典: くみこみックス

2012年7月5日 (木) 12:41の版

The Blue Cross and Blue Shield Association is the biggest private health insurance technique in the United States (like Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered health care coverage to over 88 million people in 2003.

For its beginnings we require to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon following taking the job, he created a wellness strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, about the same time that Kimball was generating his strategy, the Blue Shield idea was becoming common in the lumber and mining camps of the Pacific Northwest. Critical injuries and chronic illness were frequent among these workers who were in very hazardous and unsafe jobs.

Their employers saw the need to have to offer medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical demands of the workers. These programs would later turn into what is bellevue spa recognized as the how to purchase a franchise Blue Shield Plans.

As for the cross symbol, it was very first utilised in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to produce a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's wellness plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans about the country met specific standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was designed in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield program was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans referred to as the Related Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

Over the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue geniusnetwork.com Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one particular of the most familiar symbols in America.

To show you how significant it has grow to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.