http://mix.kumikomi.net/index.php?title=NolesWhited80&action=history このウィキのこのページに関する変更履歴 ja MediaWiki 1.13.2 Sat, 02 May 2026 16:34:52 GMT http://mix.kumikomi.net/index.php?title=NolesWhited80&diff=13163&oldid=prev <p>新しいページ: 'About Adam Willhoeft is an website marketing consultant, digital marketing consultant, internet marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media con...'</p> <p><b>新規ページ</b></p><div>About<br /> <br /> Adam Willhoeft is an website marketing consultant, digital marketing consultant, internet marketing consultant, [http://ca.linkedin.com/in/adamwillhoeft social media consultant], digital strategist, social media strategist and an online reputation management specialist. He works together C-level executives to plan, design, build and manage successful digital strategies. His outside-the-box approach delivers innovation and leads to the clients he works for.<br /> <br /> Skills and Experience Summary (2012)<br /> 7 yrs. experience, with specific to digital/social media strategies and digital media buying<br /> 4 yrs. experience with a project manager role<br /> Bought and optimized over $25,000,000+ in ad inventory for online campaigns <br /> Managed annual advertising budgets over $12,000,000+<br /> Performance Driven - everything comes down to ROI <br /> Strong capability to influence key stakeholders and related decisions<br /> Ability to lead, work autonomously and collaboratively in a fast-paced team environment delivering top quality results with a positive demeanor<br /> Strong history in managing client relationships and expectations<br /> Adapts to change quickly<br /> <br /> Project Management<br /> <br /> Experienced in the direct control over cross-functional production teams<br /> Managed a team of 8 (media buyers, designers, developers, and network engineers)<br /> Managed as much as 15 agencies/networks at one time to deliver against the same goal<br /> Managed complex multi-disciplinary project teams through all phases with the project life cycle, providing leadership, coaching, and training to accomplish aggressive targets<br /> Evaluated deliverables to ensure the work met requirements and maintained an advanced of quality<br /> Fluent with the use of project management tools and methodologies.<br /> Advanced skills in Microsoft Project, 'microsoft office', and Visio<br /> Ability to think “outside the box” and contribute to the improvement of internal processes<br /> Managed digital marketing budgets using ROI reporting/forecasting through monitoring, data and statistical analysis<br /> Tracked and analyzed the performance of digital marketing campaigns in order to recommend approaches to optimize programs that deliver value and surpass objectives.<br /> Strong analytical and problem solving skills <br /> <br /> Digital Media Buying (Web|Mobile|Social|Video|Email)<br /> <br /> [http://ca.linkedin.com/in/adamwillhoeft internet consultant] - Adwords certified<br /> I’ve personally bought and optimized over $25,000,000+ in online ad inventory for campaigns<br /> P&amp;L accountability and competitive against KPI’s<br /> Optimized and analyzed outcomes of purchased media so that you can maximize revenue opportunities, and reach campaign objectives<br /> Conducted A/B and multivariate testing to optimize landing pages<br /> Expertise in performance branding and digital strategies in national and international markets<br /> Developed online brand strategies and ensured consistent messaging across all customer/consumer touch points<br /> Acquired web and mobile inventory in RTB from all the major DSPs and ad exchanges by using DMPs on a CPA, CPC and CPM basis<br /> Ability to manage complex negotiations to successful closure and delivery<br /> Handled the tasks of generating insertion orders, delivering creative, and confirming ad space and tracked the delivery of all purchased media<br /> Increased client cookie pools as much as 100x<br /> Experience with ad serving platforms (Mediaplex, Zedo, Doubleclick, Sitescout, ADTech, Atlas)*<br /> Relationships with the media representatives within every one of the top advertising and mobile networks<br /> High proficiency in Excel for reporting and analysis <br /> Analyzed user behavior using web analytics tools (Google Analytics, Clicktale, Omniture, Prosper202)<br /> <br /> Search Engine Optimization(SEO) <br /> <br /> [http://ca.linkedin.com/in/adamwillhoeft internet marketing consultant] - Solid knowledge of search engine ranking factors, algorithms, site architectures and techniques. (Post Google Panda)<br /> Ranked a customer on the first page of Google for that keyword, “home phone”<br /> Extensive knowledge about keyword research, density analysis, reporting and linking tools <br /> Ability to analyze and translate quantitative and qualitative data from web analytics tool into an actionable SEO plan <br /> Capability to execute a link building strategy which will lead to improvement of lead generation and web prominence so that you can gain leadership position online <br /> Established progressive backlink building campaigns. <br /> Monitored competitor’s websites to determine “best practices” for improving website content, SEO strategy and leads generation. <br /> Understanding the social media environment, including blogs, social networking sites, article directories and forums being an important component for SEO. <br /> Researched, identified and established partnerships with authoritative web sites for link-building <br /> Up to date on current search results news, trends, algorithm changes, and SEO guidelines</div> Tue, 01 May 2012 10:13:37 GMT NolesWhited80 http://mix.kumikomi.net/index.php/%E3%83%8E%E3%83%BC%E3%83%88:NolesWhited80