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[http://www.rxseo.net Search Engine Optimization] Philosophy

This is arguably the most critical factor when deciding which company to work with to improve your online business or  brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine  optimization techniques or "white hat" methods will ensure that you minimize the potential risk of being dropped,  removed, penalized, deleted, or banished from the search engines. Nobody enjoys waking up glassy eyed to the  unfortunate reality of being "Google sacked" for breaking or bending the search engines' implicit rules or explicit terms of  service.

[http://www.rxseo.net Search Engine Optimization Consultant] Methodology / Specific Expertise

Can your expert SEO Company only optimize static websites constructed in basic HTML? An upstanding SEO company will  have experience working with websites in all the common programming languages and technologies, PHP, ASP, ASPX,  HTML, Cold Fusion, Flash etc.

Does your SEO Company have experience optimizing both static and dynamic websites? Can your SEO Company optimize  using various e-commerce packages and interfaces such as Monster Commerce, Yahoo Stores, OS Commerce,  Storefront.net, Volusion?

Depth Of Optimization / Piecemeal Services

The most basic search engine optimization companies around don't actually perform search engine optimization at all-  they are merely submission services which either manually or automatically submit your site to various search engines or  directories. Submission companies are typically very inexpensive since no actual coding, linking, or content development  takes place on your actual website. Typical pricing runs around $19.95 to $399 per month for these submission type  services.

A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing  keywords, building links, and adjusting / writing fresh content for your site. They also may do a pinch of off-site  optimization, such as press releases, article submissions, and blog writing. Typically, firms of this middle level range  charge between $399 and $850 per month.

The highest level search engine placement firm performs the duties described for mid level optimization companies, but  also is responsible for conversion tracking and analysis. The emphasis on off-site optimization is also much greater and  time consuming. This means that high level optimization firms are essentially responsible for discovering what is working  and what is not working throughout the entire customer experience - from initial search through conversion. More man  hours per month also means a higher fee that search engine firms must charge to cover their costs. The usual pricing  range for these firms' are $850.00 all the way up to $10,000 per month, but on average, you'll be looking at fees above  the $1,000 a month range.

A piecemeal marketing company is one that treats various parts of an optimization campaign as separate entities. For  example, an optimization company may charge distinct fees only for "linking" or "content construction." This piecemeal  approach can be detrimental. Successful optimization is the synergy of multiple efforts on multiple fronts, sometimes  simultaneous, and sometimes in succession. Piecing together different aspects of an optimization campaign typically  reaps poorer results than a comprehensive strategy.

System Of Evaluation / Reporting

The majority of [http://www.rxseo.net Search Engine Optimization Company] cringe at the thought of empowering their  clients to evaluate their work. An ethical search engine optimization company does the opposite. There are four tools we  recommend using in tandem to evaluate a search engine optimization company's work / performance.

1. Real Time Statistics / Conversion Analysis Software

Being able to see traffic gains and conversions in real time can be a useful window in evaluating how your SEO Firm is  performing. Having the ability to see who is coming to your site, from what search engines they are coming from, and the  exact keyword phrase used within the search query is an essential tool.

2. Positioning or Visibility Reports

Being emailed bi-weekly positioning reports on the specific keywords that you are interested in ranking highly for can be  incredibly useful. A visibility percentage, which is the percentage of people that are finding you for keywords that are  important for your business - on the Major Search Engines - Google, Yahoo, AOL, and MSN is also important. Make sure  your firm doesn't overdue the automated search engine queries however, the search engines may consider this  spamming their databases.

3. Alexa Rating:

You can download the Alexa Toolbar right now from alexa.com. This gives you a solid summary of the general traffic  trend over the last three months for your website when compared to other existing sites. If you have a brand new  website, odds are you will not even have an alexa rating or visible data at all. The alexa rating also shows you, in general  terms, how your website stacks up- traffic wise- in comparison to your competitors or industry affiliates. The lower your  alexa rating the more traffic your site is generating when compared to other sites in the alexa universe. Please note, if  your site has an alexa rating of "1" this doesn't mean you are the most visited site on the internet- it most likely means  you are operating a Yahoo Store- in such a case, it is identifying Yahoo's overall traffic, and not your individual site. A  general tool like this can give you a quick overall impression of traffic growth and trends. Be careful though, the numbers  are generalities (similar to the television Nielsen Ratings) and not absolute figures.