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If you are an emerging firm with the subsequent excellent item, often you need to have an angel on your side.
A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists.
Locating an angel investor, even so, is not an straightforward job. Safer Smokes Inc. is a single firm that understands the challenge of attracting the proper investors.
This improvement-stage company is tapping the smoking cessation market with a unique tobacco-totally free, nicotine-cost-free smoke referred to as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is actually produced from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
For companies like Safer Smokes, it may possibly be too soon to method large venture capital firms, but time to move beyond networking with family and buddies. Angel investors to the rescue.
"The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the real investment opportunity," said Torigian.
So how do businesses like Safer Smokes attract their angel?
* Have a clear-cut target marketplace for your item or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
Most angel investors favor businesses that are most likely to show positive money flow within their first 18 months, so getting these sorts of statistics about your industry can be an incentive.
* Match the organization program objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and properly-cultivated. Safer Smokes has a patented remedy that organization officials say will "affect the landscape of the health care business." [http://www.ideaangels.com/ ideangels]