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It appears like they are a lot more concerned about becoming "genuine" then they are about selling reco... If you listen to today's music on the radio, you will hear a wide variety of songs and beats. You even nowadays hear individuals singing more than hip hop beats, and individuals rapping over r&b beats! The two genres are blending a lot in today's music. One particular of the errors that numerous underground rap artists make is, they are so concerned about becoming what they call "genuine" as in being gangsta or difficult. It seems like they are a lot more concerned about being "real" then they are about promoting records and creating cash. So they use only beats that are hard and "gangsta" sounding. They speak about shooting and killing more than these tough rap beats. It is ok for them to do this if this is what they want, but every song on the album can not be that way if they want to be a successful multi-platinum selling artist. If you want to get your music on the radio, and on BET or MTV, you have to have at least a few singles, that are a lot more commercial. A lot of artists do not do this, and they miss out on a complete entire marketplace of achievable clients! The aim is to capture the consideration of these individuals by means of mass media such as the radio and television, so that they will obtain the album. Once they acquire the album, they will then have access to the rest of your various styles. [http://www.youtube.com/watch?v=euxD5-3BYI8 article]  Preserve This in Mind: Folks in the streets will burn your CD! Listeners from the Radio and T.V. will get your CD! Which one particular do you consider will get you to Platinum Status Faster? My artists are going to sell 200,000+ CD's this year! How about you? [http://www.beatzunami.com/ rap beats]  So the point is, if your objective is to capture as a lot of sells as you can, then you have to make music that everybody can listen to. You can't make music only for the streets. You have to make it for the streets, the club, the radio/tv, and for the auto. That way, you can get sells and cash from all of these various markets, rather of just from the streets. Today's hit music has one point in widespread: No matter how stupid it may possibly sound, it is catchy. Don't feel me? Listen to Laffy Taffy! It may get horrible ratings from a lot of Hip-Hop Heads, but the girls really like it, and it sticks with you. Believe about it: How many instances have you talked about it with an individual since the song came out? How a lot of times have you listened to it when it came on the radio just to see how stupid it was?