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After obtaining done with the website, anyone needs to require care of its proper and effective SEO (search engine optimization). Otherwise, websites will not get correct hits and hence it will not be of any great use. Two necessary techniques that are widely used are:
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Anchor Text: This text is nothing however the clickable text in hyperlink. It is used to redirect the visitor to anywhere, internal or external. It should be taken care to to not use words like Click Here or Here for anchor text, but they are very widely used. The reason is very easy, that when someone comes at your shop you will not place a board saying "Open the door and come in" rather the board will read welcome.
Now as we recognize what anchor text is, we ought to conjointly know what why having these texts have a dramatic result on page ranking. Google and other major search engines give very high worth to these text so the anchor text ought to be relevant to the landing page.
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Back Links: These are to not be confused with anchor texts and are links that point to your internet design. However, they are conjointly very necessary in search engine optimization because the quantity of back links to a net page shows how in style that webpage is. Currently, most of the wikis and CMS keep the track of the back links and it is recommended that if possible, you ought to also keep the track of back links.
Using these two techniques properly you'll boost rank of your webpage. A sensible website designer can be sure of it that each are used properly.
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