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5 Essential Joomla SEO Strategies for Beginners



Joomla is not search engine friendly by default. You need to put some work into improving this. The main thing that you simply notice when you begin your SEO focus on Joomla website may be the URL or each page. The page URLs made by Joomla are not search engine friendly. They have always query parameters, which doesn't give many details for search engines to correctly index and rank those same pages. When you do on-page search engine optimization, one of stuff you should pay much more attention may be the URL of the page you need to optimize. It has to be informative and meaningful, well populated with keywords and preferably with ".html" extension.

1. Use Internet search engine friendly URL

To create your Joomla website's URL search engine friendly, you have a large amount of options. The first one is to use the default Joomla's SEF plugin. Automatically this plugin is not activated, so you have to go to your global configuration page and activate that.

You may also use 3rd party free or paid components that do exactly the same thing with a lot more features. One of my favorite is sh404SEF.

2. Craft catch Page titles for those pages inside your website

[http://www.youtube.com/watch?v=FsBAY4iRanI Joomla Español]

More often than not,  on Joomla websites with default title that say "Home". This is actually the title of the home page. Mostly beginners don't see might the way you change that title additionally a little bit obscure in the beginning. As you know, page title is one of the main on-site criteria considered by search engines like google when ranking webpages. So you should give your website meaningful title with your main keyword included in it. To change this title, do the following:

a. Go to Menu Manager and click your main menu.
b. From the list of menu items, open the one that says "home"
c. Now on the right-hand side of the screen there are a number of parameters you can change. Open "Parameters (System)" and alter the field that say Page title for your desired homepage title and save.

3. Setup Meta data for every page inside your website

Meta data might not have just as much value within the eyes of search engines as used to have few years back but still you want to do proper optimization focus on them. When optimizing Meta data of a webpage. You need to focus more on the description instead of keywords. You are writing good descriptions about your page, preferably 160 characters long. This description may be the one you see on internet search engine result page beneath your title. Therefore it has a lot of value to help your link in the internet search engine result page stick out. Of course if search engines cannot find relevant description in your Meta tag, they will try to extract some text out of your article body around the page and employ that as description around the search engine result page. However, you have the chance to decide what to put instead, so make use of this advantage to attract more visitor from search engines like google.

The major problem  on plenty of Joomla powered website is that they play one set of Meta description and keyword for those pages on the website. This is wrong! You should setup individual sets of description and keywords for every page in your website. You can still make use of the global configuration to create Meta data for the entire website, however, you should add Meta data for each article you add from you're your article manager page.


[http://www.youtube.com/watch?v=teMWREbOc4I Curso de Joomla]

To include Meta data for an article you just wrote, consider the right portion of Article [edit] page to find fields for entering Meta data.

4. Take advantage of 404 error page pages

Usually the thing is a Joomla website with the default 404 error page with small information about the error and a link to webpage. You should setup a 404 page, either with a couple sort of plugin or setup one manually. Include valuable resource on this page to direct the consumer somewhere back to your website. Or include search form you can use by the user to get back on track. Or use some of the phrases from users query on the previous page and convey a search result page yourself. The point here's to prevent users from being annoyed by the mean error page.

5. Insert H1 Tags In Joomla

It's wise to make use of H1 tag as the article title decorator. It has some significance to wards convincing search engines like google that the page is really about the keyword you have been mentioning starting from the page title. I know pages which do well without H1 tag, but who cares if you're able to get a little help in your SEO for little or no work. Go ahead and us H1 tags for your your articles' Title.