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Pricing optimization can be used by financial institutions (FIs) to not only maximize returns by offering the optimal rates for financial products for each consumer, but can also be used to increase customer acquisition. Pricing optimization is used to help FIs find the 'sweet spot' where they can offer consumers the rates that will provide high returns and low risk for the FI, and still be attractive enough to consumers that they will not be lured away by other institutions. Resouce: [http://www.rachat-decredit.com rachat de credit]

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