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Online businesses require traffic to turn a profit.  Generally, the more traffic the better.

This is not often the case for marketers.  Marketers want targeted traffic and they want to know where it is coming from.  If you are unaware of where your traffic is coming from, then you do not know which traffic generation methods are working.

There are few marketers who make any effort to track their traffic.

By paying for advertising and not tracking your visitors you are throwing money away!  You have to know which adverts are effective and which are not.  This way you can do more advertising that is earning you money and less of that which isn't.

It doesn't have to be complex to monitor your visitors.  There are scripts and services you can buy that will track your website visitors for you.  These vary greatly in price and features.

You don't need to have a script or service to track your visitors, but it can often make it much simpler for you.

A simple method of tracking visitorsis to use Google Analytics.  This service is free to use.  The best thing about this service is that it provides in depth statistics and can track nearly anything.  The negative thing is that it offers in depth stats and can track virtually anything!

Initially, the amount of information will puzzle you.  When you spend some time understanding the results it will prove very revealing.

You must first insert the code in to your web site.  This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.

Once it is reporting data, you need to drive a decent amount of visitors to your site to get some good results.

All website activity is tracked and you can even see an overlay map showing where people click on your web pages.  You can link your analytics account with your Adsense and Adwords accounts to further help you understand how well they are working for you.

One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists.  If you have a membership script on your website it can be hard to get it working, but it is worthwhile.

The big appeal to most marketers is the fact that it has a lot of features, more than many scripts and is completely free.  Of course, Google get to see exactly what is happening on your website, but that is a small trade off for such in depth analytics.

Using Google Analytics will help you to understand where your traffic is coming from and what it does when it gets to your web site.  This will help you to enhance both your conversion rate and your profits.

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