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Search engine optimization, also known basically as Search engine marketing, is the practice of enhancing a web sites ranking in Google, Yahoo, MSN and other search engines. The aim of Search engine marketing is to optimize a internet website (on and off the page) so that it ranks nicely for a specific set of search phrases. Though this might appear like a easy enough task, it is really a really difficult and difficult a single. Not only do you have to compete against other web websites, but you also have to deal with the search engines. Every major search engine has a diverse algorithm, and what might enhance your ranking in one particular search engine could potentially lower your ranking in an additional one particular. Though there are numerous factors and practices within the search engine optimization community, here are some of the a lot more frequent on page search engine optimization tactics:  Meta Tags-Even though they utilized to carry a lot much more weight, meta tags should nevertheless be optimized as a portion of standard on page search engine optimization. Each web page on your net web site should contain a exclusive meta description, along with several meta key phrases which describe the content material of the web page. SEOs must avoid stuffing meta tags. Stuffing meta tags is the practice of using tons of meta tags on one page. Though this employed to be considered a Black Hat technique, it is now nothing at all a lot more than a foolish attempt at improving your search engine ranking.  Header Tags-H1 and H2 tags ought to be optimized in the very same style as the meta tags. If achievable, the header tags must be slightly various than the meta tags. Even so, they ought to still contain the identical important key phrases that you want your web page to rank effectively for.  [http://tciit.com/ tci] Out of all the on page Seo elements, the most critical is original content. When writing content, attempt to write in a standard conversational tone as an alternative of writing systematically for the search engines.