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If you are an emerging business with the next excellent item, at times you want an angel on your side.
A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial businesses at an early stage - shelled out a lot more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists.
Obtaining an angel investor, even so, is not an straightforward task. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the proper investors.
This development-stage firm is tapping the smoking cessation market with a unique tobacco-cost-free, nicotine-cost-free smoke called Bravo, which has the look of a classic cigarette and burns like tobacco, but is truly created from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
For firms like Safer Smokes, it may possibly be also soon to approach huge venture capital firms, however time to move beyond networking with family members and buddies. Angel investors to the rescue.
"The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by way of to the real investment opportunity," said Torigian.
So how do firms like Safer Smokes attract their angel?
* Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
Most angel investors favor organizations that are likely to show positive cash flow within their initial 18 months, so getting these sorts of statistics about your industry can be an incentive.
* Match the enterprise strategy objectives to the angel's danger tolerance. Investors want to know the item or service will be special and well-cultivated. Safer Smokes has a patented resolution that company officials say will "impact the landscape of the well being care industry." [http://www.ideaangels.com/ setting up a business]