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The web is literally awash with travel websites.  Search on Google for discount air travel and you will find more than 32 million web sites.  Attempt low cost accommodation and there are more than 11 million web sites competing for your clients dollar.  So how do you make a travel internet site rank extremely on Google and the other search engines.  Broadly speaking, technique in this space is equivalent to a lot of physical world markets.  You have to select between getting universal and getting focused.  If you want to be universal, i.e. supply a site which supplies airline tickets, hotel and auto rental bookings anywhere on earth you have to bear in mind that you are up against some fairly stiff competition.   The quantity 1 ranked internet site on Google for discount air travel is Expedia.  It has over five million back links as measured by www.marketleap.com.    The price of overtaking these mega sites for popular terms like discount air travel is prohibitive.   You will never ever get there.  So if you want to be a universal internet site you need to concentrate on much less well-liked search terms.   Look for variants on the well-known search terms and try to rank very against less popular terms. There are still quite significant numbers of searches accomplished every single day on terms like discount plane tickets and it will be much easier to rank against this type of term.  Indeed the #1 ranked website on Google for this term isnt even a residence web page: constantly a sign that this space is not as well competitive. It also has a PageRank of only four, which is not challenging to beat.  [http://www.mrseosoftware.com/link-emperor-review/ compare link emperor reviews] The focus method is easier to understand.  Pick one marketplace and optimize your web site to rank highly only for that market.  Its not challenging to beat the best-ranked players if you are looking for Bed and Breakfast in Woodbridge ,Suffolk, England .  Of course the issue right here is that the worth of ranking very for this term is almost nil.  You have to locate the sweet spot of markets where a top-ranked position is beneficial but yet the competition for this spot is not also intense.   When you have selected your target marketplace and its linked target search phrases, the challenge is to get your internet site to rank very.  I do not propose in this article to go more than the principles of search engine optimization, or Seo: there are innumerable articles which offer you the most current thinking on this subject.  Nonetheless, a central element of all Search engine marketing methods is linking: acquiring other web sites to link to you.  There is no substitute for the tough perform of persuading other internet sites to hyperlink to yours, in return for a link from yours to them.  Ideally you want to focus on a triangular hyperlink, where you hyperlink from a single web site and they hyperlink back to a diverse web site  this will make your hyperlink less suspect in the eyes of the search engines.  Appear for a Totally free Travel Links site such as this one particular, total the form, put your hyperlink up to their internet site and they will hyperlink back to you within 24 hours.  Repeat numerous hundred or many thousand occasions, wait a while and you will be fairly considerably assured of a high ranking on the search engines.  Then sit back and count the money.