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If you are an emerging firm with the subsequent great item, often you require an angel on your side.
A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists.
Obtaining an angel investor, even so, is not an simple job. Safer Smokes Inc. is one business that understands the challenge of attracting the appropriate investors.
This improvement-stage firm is tapping the smoking cessation industry with a distinctive tobacco-totally free, nicotine-cost-free smoke called Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is actually produced from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
For firms like Safer Smokes, it may be too soon to strategy large venture capital firms, but time to move beyond networking with family and pals. Angel investors to the rescue.
"The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the true investment chance," stated Torigian.
So how do companies like Safer Smokes attract their angel?
* Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
Most angel investors favor firms that are likely to show positive cash flow inside their 1st 18 months, so getting these kinds of statistics about your industry can be an incentive.
* Match the organization plan objectives to the angel's danger tolerance. Investors want to know the item or service will be unique and well-cultivated. Safer Smokes has a patented resolution that organization officials say will "have an effect on the landscape of the health care market." [http://www.ideaangels.com/ company formation]