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If you're an emerging company with the subsequent fantastic product, at times you need an angel on your side.
A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists.
Obtaining an angel investor, even so, is not an easy process. Safer Smokes Inc. is one firm that understands the challenge of attracting the correct investors.
This improvement-stage organization is tapping the smoking cessation market with a distinctive tobacco-totally free, nicotine-cost-free smoke called Bravo, which has the look of a traditional cigarette and burns like tobacco, but is actually produced from lettuce fibers.
"Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes.
For firms like Safer Smokes, it could be too soon to strategy big venture capital firms, yet time to move beyond networking with loved ones and close friends. Angel investors to the rescue.
"The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the genuine investment chance," stated Torigian.
So how do businesses like Safer Smokes attract their angel?
* Have a clear-cut target industry for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
Most angel investors favor businesses that are likely to show positive cash flow within their initial 18 months, so getting these kinds of statistics about your marketplace can be an incentive.
* Match the company plan objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented solution that business officials say will "impact the landscape of the health care industry." [http://www.ideaangels.com/ idea angels]