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Cartier: The Luxury Watch of preference



Home of Cartier may be the iconic leader within the production, manufacture and sales of some of the most luxurious and valuable timepieces in the civilized world. The reason that they've held it for over 160 years is due partly for an uncompromising standard of quality set in place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not well before his expertise and attention to quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier as a top notch establishment for that monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took within the company that it was a celebrity in its own right, and the name began to take pleasure in international fame.

Alfred Cartier is credited with making the very first men's watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred concerning the cumbersome impracticality of using a pocket watch while flying. In response for this, Alfred designed a flat wrist watch with a square bezel. This watch was very well received not just by Santos-Dumont, but was named 'The Santos', and continued being the timepiece preferred by many of Cartier's illustrious clientele.

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By the time Cartier signed a contract with Edmund Jaeger to exclusively supply the movements for its watches (1907), with branches in Ny, St. Petersburg, and London they were rapidly becoming one of the most successful brands in the world. In early 1920's, Cartier formed some pot venture with Jaeger and also the European Watch and Clock Company was created. Early models such as the Tank, the Tortue, and also the Baignoire continue to be in production to this day. This is exactly what I mean when I refer to Cartier watches as 'timeless'.

Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished history of being the jeweler of choice for Royalty, dignitaries, and celebrities has never waned. Actually, the Prince of Wales may have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). A testament to the pinnacle of success achieved by the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.

Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed a variety of classic collections because of its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you're looking for an extraordinary bit of 'wrist candy', you can rest assured that Cartier has something in one of its many collections to match your fancy.