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For an online business, traffic is necessary to it.  Generally, the more traffic the better.

This is not typically the case for marketers.  Marketers need targeted traffic and they need to know where it is coming from.  Not knowing where your traffic is coming from means you don't know which traffic generation methods are working.

Only the successful marketers make any effort to monitor their traffic.

Anyone who pays for advertising and is not tracking their visitors are potentially losing money!  You have to realize what advertising methods are producing results.  You can then increase your earnings by doing more of the adverts that are effective and less of those which aren't.

It doesn't have to be complex to monitor your visitors.  You can purchase scripts and services that will track your website traffic for you.  These vary greatly in price and features.

You don't need to have a script or service to track your traffic, but it can often make it much easier for you.

A simple visitor tracking methodis to use Google Analytics.  Because this service is free, it is popular with many marketers.  The best thing about this service is that it offers in depth stats and can track just about anything.  The downside is that it offers detailed statistics and can track pretty much anything!

Initially, the amount of information will bewilder you.  After you have spent some time using the results it will prove very revealing.

Firstly you have to add the code to your web page.  This code is unique for each of your websites and needs to be inserted at the bottom of each page in your website just before the closing body tag.

Sending traffic to your website will allow you to start seeing results.

As well as tracking all activity, Analytics provides an overlay map showing you where your visitors click on your web site.  By linking Analytics with Adsense and Adwords you can see how well these are working for you.

A big feature of Analytics is it allows for goal tracking which can track sales and subscriptions.  If you are using a script on your website it can be complex to get it working, but it is worth it.

Apart from the features, the big selling point to a lot of marketers is the cost ... it's free.  Of course, Google get to understand exactly what is happening on your website, but that is a small trade off for such in depth analytics.

Using Google Analytics will help you in knowing where your traffic comes from and what it is doing on your site.  From this you can enhance your conversion rate, and in turn, your profits.

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