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Outreach, Information, and Identity: Why Church Signs Are essential



Though faiths differ how so when they should evangelize to others, good, well-executed signs for churches serve plenty of purposes. Don't ignore the potential of a church sign for everyone as a tool for outreach, a way to inform your congregation about upcoming events, and because the most visible symbol of a church's mission and identity. You're doing your community a disservice if you do not!

Here are a few points to consider when thinking about using your church sign:

Tools for Outreach

Your church sign is an advertisement. As distasteful as that could sound, i am not saying it's equivalent to a company logo-- it just means that it is a method of putting your very best foot toward the general population. You would like people to take your church as seriously while you do: why wouldn't you want your sign to mirror that?

Though an attractively-designed sign can, by itself, function as a compelling reason behind individuals to be curious about your church, your outreach efforts could be seriously bolstered by using your sign like a message board. Inspirational quotes, scripture, and invitations to events like support conferences or community fundraisers can serve to give people an idea of the mission of your church. LED signs can cycle through multiple messages at a time, providing you with a platform from which to transmit your church's message.

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Information for Your Congregation

Beyond informing the public by what your church can be, an indication may also be a notice to your congregation about events.

Other communications vehicles, like email, social media, or newsletters, can only do so much to get your congregation involved; signs for churches can serve as that extra reminder they have to remember important times and dates. Within the information age, it's more essential than ever before to make sure your community knows about opportunities in your church.

A Symbol of Your Identity

An indication is a permanent fixture and therefore, is really a living symbol to both your congregation and also the general public of who you are, what you would like to do, and what you consider in. It's an opportunity to establish your identity - and to communicate that identity to others.

There are many small ways that church signs can reflect your church. Is your congregation traditionally-minded, or could they be more enjoyable and open? What are its most important values? These are not trivial questions. They strike to the heart of how you relate to the community around you.