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[http://www.gomobiledirect.com/cricket-wireless-franchise.html Cricket Wireless Franchise] has changed the face of the cellular industry. At one time they were a small provincial specialty carrier. However, they capitalized on their success and grew market after market. Today, they are practically in all major markets and all the other carriers are trying to catch-up to their market dominance.

[http://www.gomobiledirect.com/cricket-wireless-franchise.html Cricket Franchise] started by offering a flat-rate unlimited calls cell phone. Originally, the service only offered incoming calls and local outgoing calls. For long distance one had to use a 800 service like a calling card. As time continued on they have added not only long distance but also international options to the unlimited service. Also, with the proliferation of texting, they have added unlimited texting. This is where the service has stood-out in the cellular industry- unlimited services. And it is in the unlimited arena the rest of the industry is racing to catch-up.

They also served a niche market of people who could not qualify for the major carriers without a major deposit. These people with poor credit or no credit only option was per minute pre-paid phones. Unfortunately, pre-paid phones were cost prohibitive on a per minute basis. Cricket served them by offer a pre-paid service at a flat, reasonable monthly rate for unlimited talk time.

While Cricket was capturing a huge market, the major players in cellular were happy gouging customers with over-charges. These are the huge bills people racked up by going over their minutes or texting plan. This is also where children were a huge burden to parents, as they would consistently talk over minutes or texts to the tune of hundreds of dollars a month. Finally, people began to catch-on that unlimited was the way to go, even with the limited local service. Also, the major carriers were waking up that the pre-paid market was huge and already captured by Cricket.

Now, they have been able to add roaming. They have had the option to roam on a per minute basis for a while. However, they now can offer an option to roam in [http://www.gomobiledirect.com/cricket-wireless-franchise.html Cricket Cell Phone Franchise] service areas on an unlimited basis.

This proliferation has forced all carriers to offer some form of unlimited service. Most major carriers had unlimited priced at a hundred dollars a months. However, that average unlimited price is coming down to compete with Cricket, which strives to keep service around the fifty-dollar range.