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<h2>The Google display  network or the Google search network?</h2>

A terrific way to gain sales online and to build brand awareness is by  running an AdWords campaign. Google AdWords is an advertising network  owned and run by Google. The Google network is split into 2 sections: the search network and the display network.

The Google search network is where contextual adverts are displayed  on the right hand side of search engines like Google that use the  Google search algorithm. Their advertisements are shown only if  your keywords and phrases are searched for and thus it ensures extremely targeted website  traffic.  

The Google display network is where image, rich media, contextual and video advertisements are shown on all other Google and Google partner sites but  are not a search engine. These sites include sites like Blogger and YouTube.

The price  of advertising is usually dependent  on reach and the level of targeting. This can make marketing extremely expensive and there are absolutely  no guarantees on it actually working. Google AdWords addresses these problems and  offers an advertising  platform with an international reach and one which is  incredibly targeted. You are also in a position to pay only when your ad is clicked on although the more conventional; cost per  mille charging model is available for those who want it.  

Among the biggest advantages of AdWords is  the ability to measure the results of the advertising  campaign. Even though this sounds basic,  it's something that's often not done in other advertising mediums. 

When you initially begin an AdWords campaign,  it'll default to both the search network as well as the display network. Despite the fact that you will find a great deal of similarities amongst the search and display  networks, there are also plenty of differences so it's advisable  to separate these campaigns to gain the maximum results.

The main purpose of advertising is to advertise your product or service to enhance sales. It is for that reason very important to be able to show a return on investment from your  marketing campaign. The best method to do this is by  doing a direct response campaign. The most effective  Google AdWords network for this is the Google search network.

When your Google AdWords campaign is up and running you'll likely want to try and improve conversion rates. The best way for you to do this is by doing a branding campaign to generate more interest in your product. A great method of doing this is by utilising the Google display network where it is possible to display  image advertisements on relevant internet sites. 

The display network includes a great tool where  you are able to target customers who have been  to your site already. This is referred  to as remarketing. As they've visited your website  previously, the chances are that they're interested in your products or  services and have a better chance of buying.

Maximise your  marketing efforts by using Google AdWords

[http://emirhanloomi51.xanga.com/767744126/why-is-adwords-so-great/ pay per click (PPC)]