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The Blue Cross and Blue Shield Association is the biggest private health insurance method in the United States (which includes Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to more than 88 million individuals in 2003.<br><br>For its beginnings we need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of [http://www.nationalautoguardian.com/ www nationalautoguardian com] Baylor University in Dallas, Texas. He was an knowledgeable [http://www.howtostartyourlawncarebusiness.com/ howtostartyourlawncarebusiness.com] administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.<br><br>Soon after taking the job, he developed a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.<br><br>Meanwhile, about the identical time that Kimball was making his program, the Blue Shield notion was becoming common in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness had been typical amongst these workers who had been in extremely hazardous and dangerous jobs.<br><br>Their employers saw the require to give medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical wants of the workers. These programs would later turn into what is identified as the Blue Shield Plans.<br><br>As for the cross symbol, it was initial used in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.<br><br>Joseph Binder, a Viennese artist, was hired by Organization secretary E.A. van Steenwyk to develop a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to determine his company's wellness plans and then Blue Cross began to use it in other parts of the country.<br><br>In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met particular standards.<br><br>The AHA continued to use the [http://www.audiotech.com/ executive book summary] symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.<br><br>The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield strategy was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service strategy.<br><br>It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans known as the Linked Medical Care Strategy, which was later renamed the National Association of Blue Shield Plans.<br><br>Over the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became 1 of the most familiar symbols in America.<br><br>To show you how big it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.