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The Blue Cross and Blue Shield Association is the largest private well being insurance program in the United States (including Puerto Rico) and Canada. It is [http://www.prlog.org/11586712-body-care-expert-jennifer-washburn-introduces-revolutionary-semi-permanent-eyelash-extensions.html eyelash extensions bellevue] composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered well being care coverage to more than 88 million folks in 2003.<br><br>For its [http://www.belcherbutton.com/ buy button] beginnings we want to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an knowledgeable administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.<br><br>Soon following taking the job, he created a health plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.<br><br>Meanwhile, around the same time that Kimball was producing his strategy, the Blue Shield idea was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Serious injuries and chronic illness had been common among these workers who were in quite hazardous and dangerous jobs.<br><br>Their employers saw the require to offer medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical wants of the workers. These programs would later become what is known as the Blue Shield Plans.<br><br>As for the cross symbol, it was initial used in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.<br><br>Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to develop a poster that included a blue Greek cross. Van Steenwyk used the symbol to determine his company's well being plans and then Blue Cross began to use it in other parts of the country.<br><br>In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans around the country met certain standards.<br><br>The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.<br><br>The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the initial official Blue Shield plan was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.<br><br>It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans referred to as the Linked Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.<br><br>More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations [http://www.reversemortgage360.com/ reverse mortgage] merged, their brand symbols also merged and became a single of the most familiar symbols in America.<br><br>To show you how huge it has become, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed health care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.