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The Blue Cross and Blue Shield Association is the largest private well being insurance method in the United States (which includes Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided well being care coverage to more than 88 million people in 2003.<br><br>For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an skilled administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.<br><br>Soon after taking the job, he developed a well being program that guaranteed teachers 21 days of hospital care for 50 cents amonth. The plan soon spread to other employee groups in Dallas, and then comparable plans began to crop up nation-wide.<br><br>Meanwhile, about the exact same time that Kimball was producing his strategy, the Blue Shield idea was becoming well-liked in the lumber and mining camps of the Pacific Northwest. Serious injuries and chronic illness were common amongst these workers who had been in very hazardous and harmful jobs.<br><br>Their employers saw the need to provide medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical demands of the workers. These programs would later turn out to be what is known as the Blue Shield Plans.<br><br>As for the cross symbol, it was very first utilized in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.<br><br>Joseph Binder, a [http://www.leaguecitypersonaltrainer.com/ league city personal trainer] Viennese artist, was hired by Organization secretary E.A. van Steenwyk to develop a poster that included [http://knol.google.com/k/jennifer-washburn/get-ready-for-spa-week/1znh9x2olk276/8 bellevue spa] a blue Greek cross. Van Steenwyk used the symbol to determine his company's wellness plans and then Blue Cross began to use it in other parts of the country.<br><br>In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans about the country met certain standards.<br><br>The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.<br><br>The shield symbol was produced in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield strategy was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service plan.<br><br>It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by [http://www.nationalautoguardian.com/aftermarket-car-warranty-coverage click here for auto warranty] nine plans called the Related Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.<br><br>Over the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became 1 of the most familiar symbols in America.<br><br>To show you how big it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed wellness care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.